Buying an ice cream display case may seem like a simple decision, but in practice, there’s much more to consider. The right display case not only presents your gelato beautifully, it also improves workflow efficiency, lowers energy costs, and helps keep customers happy. In this blog, we share three key factors to help you make a well-informed decision—whether you’re opening a new shop or upgrading your current setup.
Tip 1: Choose a Display Case with the Right Capacity
Capacity may sound obvious, but it plays a crucial role. The size of your ice cream display case determines how much product you can store and showcase at once. This directly impacts your day-to-day operations and indirectly affects your revenue.
If your display case is too small, you’ll need to refill it more often—costing time and effort. You also risk running low during busy hours, potentially losing sales. On the other hand, a display case that’s too large might go underused, take up too much space, and waste energy.
In short: match the capacity of your display case to the size of your assortment, expected customer flow, and available shop space.
Tip 2: Match the Display Case to Your Type of Ice Cream
While it might seem like “ice cream is just ice cream,” professionals know that each type has unique storage and serving needs. That’s why it’s important to consider which kind of ice cream you plan to sell before choosing a display case.
Artisan scooped ice cream, for instance, requires a precise temperature to maintain its texture and flavour. It also calls for a display case with enough depth and height to allow easy, hygienic scooping and attractive presentation.
By choosing a case that suits your specific product, you’ll ensure optimal presentation, better efficiency, and consistent quality.

Tip 3: Pay Attention to Energy Consumption
When buying an ice cream display case, don’t just focus on design and capacity—energy efficiency matters too. A high-consumption unit can drive up your electricity bills significantly, especially in today’s energy climate. This affects your margins and the sustainability of your business.
Moreover, energy-hungry display cases increase your carbon footprint. For both cost and environmental reasons, it’s smart to choose an energy-efficient model. Modern display cases often feature LED lighting, advanced cooling systems, and superior insulation to reduce energy use.
Although an energy-efficient case may cost a bit more upfront, it typically pays for itself through lower monthly expenses and a smaller environmental impact.
Discover the Quality of Orion Ice Cream Display Cases
Looking for a high-quality display case with long-lasting performance? Orion is an excellent choice. As a market leader in ice cream display cases, Orion is known for its innovative design, premium finishes, and reliable performance.
All Orion display cases are made in Italy using first-class materials and the latest technologies. The result: durable, stylish, and energy-efficient display cases that fit seamlessly into both classic and modern ice cream shops.
With a wide selection of models, sizes, and configurations, Orion offers a solution for every type of business. And with a strong focus on innovation, the brand continues to impress with designs that are both practical and eye-catching.

Custom Ice Cream Display Cases by Gelato World
Gelato World has proudly been the exclusive supplier of Orion ice cream display cases in the Netherlands for over 30 years. Thanks to our deep product knowledge and personal service, we’ve helped countless shop owners find a custom solution that perfectly fits their concept, space, and ambitions.
We don’t just supply ice cream display cases—we also offer professional refrigeration and complete shop interiors for gelaterias and hospitality businesses. Our range includes various standard Orion models, all of which can be tailored to your specific needs and location.
For entrepreneurs looking to stand out, we offer full custom solutions in refrigeration, installation, and support. Our expert team will work with you to create a unique, functional, and stylish ice cream shop.
Interested in learning more or discussing the possibilities? Get in touch with us today.